Salt & Apple combined their forces to deliver the ultimate entertainment experience for the Swiss market: the country’s fastest internet with Apple TV 4K. Although one of the leading Swiss Telcos, Salt previously communicated in a very functional style. With this new product shaking up the Swiss entertainment industry, we knew it was time to shake up Salt’s communication.
We launched the campaign ‘It’s difficult to say “no”’, presenting humorously an entertaining spot featuring a nanny happily accepting a position in the most chaotic home setting imaginable – all because there happened to be Salt Fiber and Apple TV 4K. More spots will follow this year.
The TVCs were launched across the three key language markets in Switzerland and were supported by digital outdoor displays and outdoor posters.