Sustainability is not
a marketing campaign!
Sustainability is not a marketing campaign!
Listen to Podcast
Listen to Podcast
15th March 2023, 5.30pm
Sustainability is not a new topic so why is it increasingly important for business? How are brands and organisations leading the way? What makes sustainability strategies effective? And how do you stay clear of being perceived as ‘greenwashing’ when you have good intentions and in a context of increasing regulations?
These questions and others will be discussed in an interactive session with our panel of sustainability experts. They will be engaging with the audience around how to navigate the challenging green terrain in a practical and actionable way, looking at learnings from the marketplace and discussing the balancing act between creativity and credibility. There will also be an opportunity to exchange insights on the skills required by marketers and the role they can play in advancing sustainability goals and measuring progress.
REGISTER NOW15th March 2023, 5.30pm
Sustainability is not a new topic so why is it increasingly important for business? How are brands and organisations leading the way? What makes sustainability strategies effective? And how do you stay clear of being perceived as ‘greenwashing’ when you have good intentions and in a context of increasing regulations?
These questions and others will be discussed in an interactive session with our panel of sustainability experts. They will be engaging with the audience around how to navigate the challenging green terrain in a practical and actionable way, looking at learnings from the marketplace and discussing the balancing act between creativity and credibility. There will also be an opportunity to exchange insights on the skills required by marketers and the role they can play in advancing sustainability goals and measuring progress.
REGISTER NOWSPEAKERS
Julia Binder
Professor of Sustainable Innovation and Business Transformation, IMD & Director of IMD’s Center for Sustainable and Inclusive Business.
Julia received her PhD summa cum laude on her thesis on sustainable entrepreneurship from the Technical University of Munich. Prior to joining IMD, Julia was Deputy to the Vice President for Innovation at EPFL and led the school’s sustainability initiative Tech4Impact. In this role she has established a multi-stakeholder platform bringing together actors from academia, business, NGO’s, governments, and the civil society to realize innovative and entrepreneurial solutions that have the potential to achieve sustainable impact. In 2022, Julia was selected for the Thinkers50 radar list as one of the 30 thinkers to watch in the coming year.
Hussein Dhanani
Corporate Partnership Lead, Climeworks
Hussein represents Climeworks, a Swiss pioneer in Direct Air Capture and Storage. With over 14 years of experience in commercial leadership roles, Hussein previously served as Brand and Sales Director at Procter & Gamble, where he oversaw Herbal Essences brand and led sustainability projects in the Beauty sector across EMEA. As a graduate of EPFL, where he earned a degree in Mechanical Engineering and Management of Technology, he developed a unique perspective on how to tackle the world's most pressing challenges through purpose-led innovation.
Kathleen Enright
Global Managing Director, Salter Baxter
Kathleen is our fearless leader and has spent 20 years challenging companies to rethink conventional business approaches, leveraging creativity to cement the business case for doing good, and making sustainability relevant and attractive to people who don’t know they should care! She has two decades’ experience in sustainability strategy and communications but unbeknown to most, she holds degrees in behaviour change and the neuroscience of human communications which explains her drive to engage and connect with mainstream audiences and drive action. Kathleen’s core expertise lies in sustainability strategy and brand purpose, bringing together insight and strategy, building business case for sustainability leadership, and senior sustainability counsel and responsible marketing.
Elise Craft
Responsible Business Lead for Publicis Leon
Elise works to answer the questions of how we're going to live well, for longer, in an equitable and sustainable world, and the role brands play in this effort. Elise believes there is a great need for responsible, sustainable brands to make a difference in everyday life, especially for individuals and families facing economic hardship, the climate crisis, and conflicts around the globe. She works directly with businesses from boardroom to brand activation - the brands we invite into our lives and homes that are forging a path for sustainable business to change the world.
PROGRAMME
5:30pm Welcome
6:00pm Kick off
7:00pm Q&A
7:30pm Drinks
WHEN
15th
MARCH
2023
MARCH
2023
WHERE
Publicis Groupe Lausanne,
Chemin des Délices 9
The registration is closed. Please stay tuned for more upcoming Lion Talk events.
The registration is closed. Please stay tuned for more upcoming Lion Talk events.
WHEN
15th
MARCH
2023
MARCH
2023
WHERE
Publicis Groupe Lausanne,
Chemin des Délices 9
Chemin des Délices 9
